February Girl Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members! The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 535 girl group members, using big data collected from January 14 to February 14. BLACKPINK’s Jennie held onto her spot at the top of the list with a brand reputation index of 4,380,571, marking a 53.42 percent increase in her score since last month. High-ranking phrases in her keyword analysis included “YouTube,” “Chum Churum,” and “THE SHOW,” while her highest-ranking related terms included “open,” “surpass,” and “advertise.” Jennie’s positivity-negativity analysis revealed a score of 83.95 percent positive reactions. BLACKPINK’s Rosé rose to second place in the rankings this month after seeing her brand reputation index rise by 70.58 percent since January. The idol’s total index for the month came out to 3,212,101. Finally, (G)I-DLE’s Miyeon came in third place after enjoying an impressive 96.20 percent increase in her brand reputation index, bringing her to a total score of 2,694,661 for February.
Check out the top 30 for this month below! BLACKPINK’s Jennie BLACKPINK’s Rosé (G)I-DLE’s Miyeon MAMAMOO’s Hwasa BLACKPINK’s Jisoo Oh My Girl’s Arin IZ*ONE’s Kim Min Ju Oh My Girl’s Seunghee (G)I-DLE’s Yuqi BLACKPINK’s Lisa (G)I-DLE’s Soyeon Red Velvet’s Seulgi Red Velvet’s Irene aespa’s Karina (G)I-DLE’s Soojin IZ*ONE’s Jang Won Young Girls’ Generation’s Taeyeon aespa’s Winter (G)I-DLE’s Minnie TWICE’s Nayeon Girls’ Generation’s Hyoyeon (G)I-DLE’s Shuhua IZ*ONE’s Choi Ye Na IZ*ONE’s Kim Chae Won Red Velvet’s Joy APRIL’s Naeun IZ*ONE’s Jo Yu Ri ITZY’s Yeji TWICE’s Jeongyeon Girls’ Generation’s YoonA

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